Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Ad tech partners, media-buyers and publishers can now use 'CrUX' to understand how web space is evaluated.
Google has unveiled a new ad detection tool within its Chrome User Experience Report, or "CrUX", aimed at assisting paid media teams in evaluating ad experiences. This development comes during a period of declining website visits, largely attributed to the rise of AI-overviews. The tool expands upon metrics already provided by CrUX, which is used by Google, the leading provider of AI-overviews, ad technology, and Chrome, the world's most popular web browser.
The new tool is designed to assist both buying and selling sides of the advertising industry in better understanding audiences' experiences with ad loads.
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