Branding on City skyscrapers? We should let our history do the talking

The City of London boasts one of the most progressive planning departments in the country. While they may not always make everyone happy, their decisions generally serve the greater good. As the local authority responsible for maintaining the city's ancient physical environment, the Corporation of London faces the challenge of balancing the needs of its growing office space market with the preservation of its historic charm.

This vibrant mix of modern skyscrapers and medieval streets creates a dynamic skyline that continues to evolve.

The author, a local resident, appreciates this evolution and believes that the City's skyline is enhanced by the juxtaposition of old and new. They find great beauty in the way the medieval streets seem to 'prop up' the towering glass and steel structures of the modern era. While development can be contentious, the author argues that one of the City's greatest strengths lies in its ability to evolve without losing its historical character.

The City of London has been a commercial hub for nearly two millennia, shaped by a rich tapestry of history that includes the Romans, Alfred the Great, medieval times, the Elizabethan era, the Georgian period, Victorian times, and Edwardian times. Despite facing challenges such as plague, fire, and bombardment, the City has always managed to rise again and continue to shine brightly.

The author sees the City's twenty-first century skyline as just the latest chapter in this long history, reflecting contemporary preferences and market demands.

Recently, a member of the City of London's council, Shravan Joshi, suggested that companies should be allowed to brand the buildings they occupy. While currently banned, Joshi believes that showcasing the "progressive, innovative firms" based in the Square Mile would be appropriate. However, the author argues that the City doesn't need to shout about its businesses; its centuries of history already speak volumes and do so much more effectively.