Ana Valdez Is Making Business Leaders Recognize Latino Economic Power
The president and CEO of the Latino Donor Collective is transforming how companies serve their customers.
Ana Valdez, a CEO with a rich background in both the United Nations and former President Bill Clinton's administration, is working to change the perception of Latino economic power. As president and CEO of the Latino Donor Collaborative (LDC), her mission is to educate business leaders on the significant economic potential of U.S.-based Latinos.
According to Valdez's research, Latinos in the U.S. represent a $4.4 trillion economy, making them the fourth-largest economy in the world. Valdez's journey began in Mexico City, where she studied at Tecnológico de Monterrey before working with Nielsen marketing research. After moving to the U.S. in 1996, she gained experience in government and politics.
Valdez's role at the LDC involves challenging Latino stereotypes and demonstrating the economic influence of Latino communities. By presenting hard data to CEOs, she aims to convince them to adapt their business strategies to better serve Latino customers. Valdez believes that by doing so, businesses will be better positioned for success in the future.
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