Amazon Now Crosses $1 Billion Annualised Revenue In India, Eyes 100 Cities By Diwali

Mumbai, September 15, 2026: Amazon's quick-commerce service Amazon Now has recently crossed the $1 billion annualised gross revenue milestone in India, nearly two years since the US tech giant entered the country's instant-delivery market. Orders on the service have doubled each quarter since its launch in India a year ago, with Amazon Now currently operating in over 60 towns and cities.

The service aims to expand to 100 Indian cities by Diwali in November, intensifying competition in a market dominated by Eternal's Blinkit, followed by Zepto and Swiggy. Flipkart, a Walmart-controlled company, entered the instant-delivery race before Amazon and operates in more than 150 cities. Quick commerce has seen rapid growth in India due to the deployment of hyperlocal warehouses and delivery riders, fulfilling orders for groceries, electronics, and even gold coins within minutes.

India's e-commerce market is projected to triple to $250 billion by 2030, with rapid delivery contributing to this growth, according to a report by Google and Deloitte. Global investors such as SoftBank Group and Temasek Holdings are optimistic about India's quick-commerce opportunity, citing dense urban centers, low labor costs, and a large base of digital-first consumers as factors supporting the sector's growth.