‘A Winnipeg brand with global ambition’
Sanjay Agarwal wants people to think twice about towels. “You wouldn’t consider towels as a fashion item, but we do,” he said. “We think it can add a lot of […]
Sanjay Agarwal, a Winnipeg businessman, is on a mission to challenge the conventional perception of towels. He founded Everlayer, a company that sells luxury bedding, bath linens, and home decor, with towels that embody design and personality. Everlayer's towels are made from long-staple combed cotton and feature two distinct looks on each side, designed to be more than just a commodity.
Agarwal, who has over 30 years of experience in the apparel and textile industry, launched the company in 2022 after leaving his role at Orientworks Inc., a business he built over 20 years to support international brands. The company's products range in price from $90 to $390 and have been well-received, with revenue expected to increase by 500% year-over-year in 2026.
Despite challenges, including the COVID-19 pandemic, Everlayer is poised for growth, with Agarwal focusing on expanding wholesale opportunities in the coming months. The company's unique approach to towel design has caught the attention of local retailers like Luxe Furniture Company, which sells Everlayer's products alongside high-end furniture.
Written by urgent.news from Winnipeg Free Press's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
