A dancing dog mascot, 23 screws, 9 parts: Inside Dell's attempt to show Japanese kids how computers work and how to assemble one
Dell gave nine laptop parts and 23 screws to seven Japanese children to assemble, told them to fix it themselves when it broke, and let them keep the finished product
Dell Technologies hosted its 14th parent-and-child PC assembly class at its Miyazaki Customer Center, where families learned to construct a 14-inch Dell laptop from nine parts and 23 screws for 113,275 Yen ($730). The event, held in a building previously occupied by a department store, saw seven children assemble laptops equipped with a Core 5 CPU, 16GB of RAM, and a 512GB SSD.
The process culminated in powering on the laptops, confirming Wi-Fi connectivity, and taking them home. Dell emphasized the importance of understanding the computer's hardware, repairability, and reliability. The event also included an office tour and a brief history of Dell's growth since its founding in 1984. Additionally, a mascot dog performed a dance routine, and participants took a quiz about Dell, Intel, and PCs.
This unique initiative showcases Dell's commitment to education and public service, even as it continues to focus on AI and data center innovation.
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