Sikkim's Temi Tea Eyes Global Expansion In Japan, US, Germany & South Korea With Franchise Model
Namchi, Sep 14: Sikkim-based Temi Tea is eyeing greater presence in overseas markets including Japan, Germany, the US and South Korea while exploring a franchise model and new products to attract younger consumers, its managing director Radha Pradhan said on Monday. Pradhan said Temi Tea was committed to maintaining quality standards, as it explores “innovative products” and marketing strategies…
Namchi, September 14: Sikkim-based Temi Tea is expanding its global presence, with a focus on markets such as Japan, Germany, the US, and South Korea. The company is employing a franchise model and introducing new products to appeal to younger consumers, according to its managing director, Radha Pradhan. Pradhan emphasized the importance of maintaining quality standards as Temi Tea explores innovative products and marketing strategies.
A 13-member media delegation from the state visited Temi Tea's garden and factory in South Sikkim to gain a firsthand understanding of the company's operations. The delegation was briefed by Temi Tea officials on tea cultivation, processing, production, and quality-control measures.
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