Shell Rotella to debut video for National Truck Driver Appreciation Week

Shell Rotella will unveil a video on September 13th during National Truck Driver Appreciation Week, highlighting the careers and experiences of professional truck drivers. The video was filmed at Shell Rotella's Recording Studio during the 2026 Mid-America Trucking Show in Louisville, Kentucky. Nearly 100 drivers, including owner-operators, fleet drivers, and trucking influencers, participated in the recordings, discussing their careers, experiences, and pride in their work as truckers.

The conversations were unscripted, featuring trucking personalities such as The Boston Trucker, Clarissa Rankin, and Tarik Al-Amin. National Truck Driver Appreciation Week, an annual observance launched by the American Trucking Associations in 1988, recognizes professional drivers and their role in transporting goods across the country.

The week highlights the critical role of trucking in the U.S. economy, with about 3.6 million professional drivers and more than 80% of U.S. communities relying on trucks for their freight. Companies are marking the week in various ways, from driver contests and free products to driver events and charitable efforts. Pilot, for example, is celebrating Driver Appreciation Month with its annual Road Warrior contest and special offers, while C.H.

Robinson is distributing appreciation bags to drivers at distribution centers. Shell Rotella's project also includes a charitable component, with the company donating $25 to the St. Christopher Truckers Relief Fund for each video recorded at the Mid-America Trucking Show, raising more than $2,000.