Seoul turns underground municipal gallery into Pokémon destination
Seoul City Hall is trading bureaucratic gray for Pikachu orange. The Seoul Gallery, an underground exhibition space owned by the municipal government, is preparing to welcome an unusual resident: An exclusive Pikachu dressed in traditional Korean clothes, brought to life through a high-profile civic partnership. Beginning Friday and running through Oct. 11, the basement level of City Hall will…
Seoul City Hall is transforming its underground gallery into a destination for Pokémon enthusiasts. The municipal government-owned Seoul Gallery is set to welcome a special visitor: a Pikachu adorned in traditional Korean attire. This unique Pokémon will be part of a Pokémon GO autumn picnic event running from Friday until October 11.
The event coincides with the gallery's milestone of reaching one million visitors since its opening in February 2026, solidifying its role as an unconventional hub for public engagement in Seoul.
City officials are leveraging global pop culture to foster connections between citizens and the municipal government. Inside the venue, players of the mobile game will come across the distinctive hanbok-clad Pikachu. The gaming zone will also feature themed augmented reality photo booths and digital garden projections, creating a playful atmosphere intertwined with civic education.
Adjacent to the gaming zone, traditional elements will complement the modern gaming experience, showcasing Seoul's commitment to blending technology and cultural heritage.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Seoul turns underground municipal gallery into Pokémon destination koreatimes.co.kr
