Seoul to host K-pop, gaming tech festival at Dongdaemun Design Plaza
Seoul will hold the four-day Entertech, Seoul 2026 festival combining K-pop, gaming and immersive technology, from Thursday to Sunday at the Dongdaemun Design Plaza (DDP), the Ihyeon Water Gate exhibition hall and the JW Marriott Dongdaemun hotel, the city government said Monday. The event will let visitors experience virtual reality K-pop performances, design their own idol characters through a…
Seoul is set to host the Entertech, Seoul 2026 festival from Thursday to Sunday, at the Dongdaemun Design Plaza (DDP), Ihyeon Water Gate exhibition hall, and JW Marriott Dongdaemun hotel. The four-day event will merge K-pop, gaming, and immersive technology for visitors to enjoy.
Attendees can look forward to experiencing virtual reality K-pop performances, designing their own idol characters through a mock debut process, and trying AI-generated music composition. K-pop group Fifty Fifty, famous for their 2023 hit "Cupid," has been chosen as the festival's ambassador and will feature in a location-based virtual reality content experience centered around the group.
A K-pop showcase on Saturday will highlight eight emerging acts from smaller Seoul-based entertainment agencies. This will be accompanied by business meetings between the agencies and overseas concert promoters, all aimed at assisting the artists in breaking into international markets. The gaming and esports segment of the festival will offer hands-on demonstrations from Blizzard Entertainment, alongside an anniversary event.
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- Seoul to host K-pop, gaming tech festival at Dongdaemun Design Plaza koreatimes.co.kr
