Seoul to host K-pop, gaming tech festival at Dongdaemun Design Plaza
Seoul will hold the four-day Entertech, Seoul 2026 festival combining K-pop, gaming and immersive technology, from Thursday to Sunday at the Dongdaemun Design Plaza (DDP), the Ihyeon Water Gate exhibition hall and the JW Marriott Dongdaemun hotel, the city government said Monday. The event will let visitors experience virtual reality K-pop performances, design their own idol characters through a…
Seoul will host the Entertech, Seoul 2026 festival from Thursday to Sunday, combining K-pop, gaming, and immersive technology at the Dongdaemun Design Plaza (DDP), Ihyeon Water Gate exhibition hall, and JW Marriott Dongdaemun hotel, according to a city government announcement on Monday. Visitors will be able to enjoy virtual reality K-pop performances, create their own idol characters via a mock debut process, and explore AI-generated music composition.
K-pop group Fifty Fifty, famous for their 2023 hit Cupid, which charted on the Billboard Hot 100, will act as the festival's ambassador and appear in a location-based virtual reality experience centered around the group. On Saturday, a K-pop showcase will feature eight emerging acts from smaller Seoul-based entertainment agencies, alongside business meetings between the agencies and overseas concert promoters to assist the artists in entering international markets.
The gaming and esports component of the event will offer hands-on demonstrations from Blizzard Entertainment, and a special anniversary event will also take place as part of the festivities.
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- Seoul to host K-pop, gaming tech festival at Dongdaemun Design Plaza koreatimes.co.kr
