Seoul to host K-pop, gaming tech festival at Dongdaemun Design Plaza

Seoul is set to host the Entertech, Seoul 2026 festival, a four-day event combining K-pop, gaming, and immersive technology, from Thursday to Sunday at Dongdaemun Design Plaza (DDP), Ihyeon Water Gate exhibition hall, and JW Marriott Dongdaemun hotel. The festival will offer visitors the chance to experience virtual reality K-pop performances, design their own idol characters, and try AI-generated music composition.

K-pop group Fifty Fifty, known for their 2023 hit Cupid, will serve as the festival's ambassador with a VR content experience centered around the group. Additionally, the event will feature a K-pop showcase on Saturday, showcasing eight rising acts from smaller Seoul-based entertainment agencies, alongside business meetings between agencies and overseas concert promoters.

The gaming and esports portion of the festival will include hands-on demonstrations from Blizzard Entertainment and an anniversary event.

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