Why Pokémon cards sell for more than $1 million
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Jordan Dunne, a 34-year-old from Liverpool, left his job as a data analyst at a law firm in Chester in 2025 to run a Pokémon card trading business, Big Box Gaming, which he says is on track to make £4 million in sales this year. His business involves buying and selling rare Pokémon cards, with some selling for over £2,000, and he has seen a surge in interest and prices in the past 12 months.
The Pokémon card market has been driven by nostalgia and increased purchasing power among adults who grew up with the franchise, with eBay reporting that Pokémon was its most searched term in the collectibles category in the first half of the year. A rare 1998 Pikachu Illustrator card sold for a record $16.5 million in February, and the market is estimated to be worth almost $9 billion.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
