MTN Ghana pushes digital growth for SMEs as sixth business clinic ends in Accra.

MTN Ghana is committed to fueling the expansion of small and medium-sized enterprises (SMEs) through digital innovation, financial assistance, and market growth. The company concluded its sixth SME Business Clinic in Greater Accra, with over 200 entrepreneurs participating to hone their marketing strategies for domestic and international markets.

MTN Ghana's Senior Manager for SME Sales, Business Broadband, and Partnerships, Mr. Mohammed Abubakar Sadic, highlighted the program's aim to bridge the gaps impeding the growth of Ghanaian SMEs. The clinic equipped participants with the necessary tools, knowledge, and partnerships required for sustainable growth. MTN Ghana developed a range of digital solutions to tackle everyday SME challenges.

The flagship solution, Yellow Biz, offers dependable internet connectivity and enables businesses to establish professional websites via WebWiz, expanding their reach beyond Ghana. Microsoft 365, which includes productivity tools like Microsoft Teams, facilitates effective communication and collaboration among business owners and employees operating remotely.

Business Eye is a compact CCTV surveillance system that allows entrepreneurs to monitor their premises remotely, regardless of their location. The system comes with various power options, including electricity and solar energy, and securely stores recordings in the cloud. This feature provides business owners with peace of mind to attend training sessions, meetings, and other engagements while staying connected to their operations.

MTN has specifically targeted women entrepreneurs in Ghana's SME sector with the Adwumapa package. Statistics reveal that women lead over 51 percent of SMEs in Ghana, and MTN is dedicated to their growth through Adwumapa, which provides affordable voice and data services, doctor on call, insurance protection, and unified communication services.

These interventions are necessary due to MTN's research indicating significant gaps in digital adoption among Ghanaian businesses. Many SMEs are thriving but struggle to adopt digital tools, which hinders their growth. To address this, MTN partnered with financial institutions through its SME Accelerate initiative to help entrepreneurs obtain loans.

MTN Mobile Money offers flexible loan repayment terms, and successful repayments improve the chances of accessing additional credit to expand their businesses.