Apple’s Three-Pronged Retail Revamp Resurrects the Genius Bar
Apple is making design changes to its retail stores, Bloomberg reported Sunday (Sept. 13). The changes are an acceleration of a retail strategy the iPhone maker has adopted in the last few years, focusing more on upgrades than opening new locations, the report said. Now, Apple’s new and upgraded stores will feature three key changes, […] The post Apple’s Three-Pronged Retail Revamp Resurrects the…
Apple is revamping its retail stores, according to a report by Bloomberg. The changes, part of the company's ongoing retail strategy, will see three key updates. First, Apple will introduce refurbished "Avenue" sections to its stores, doubling the space for accessories and Apple services. These new sections will include a dedicated area for online pickup and Today at Apple demonstration sessions.
Second, Apple plans to replace the giant video walls at the back of many stores with dedicated Genius Bars. These revamped stores will bear a design reminiscent of the old Genius Bars, but with an all-wood look. Third, Apple is implementing stricter rules for its employees. Upon arrival five minutes before store opening, staff must stand, refrain from using devices or drinking beverages, and applaud as customers enter.
In other news, PYMNTS CEO Karen Webster discussed the challenges Apple faces in selling products featuring other companies' AI offerings, emphasizing the company's strong distribution in consumer technology.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
