Looking beyond Seoul, Korea targets Chinese tourists via regional airport gateways

Korea is actively working to change its tourism scene by directing more travelers away from the well-known city of Seoul. To achieve this, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) recently organized a comprehensive tour across multiple regions. This tour aimed to highlight the country's true heart for potential visitors.

The initiative included 112 prominent decision-makers from China's top 100 travel agencies, media outlets, and online platforms. These delegates came from major Chinese cities such as Beijing, Shanghai, Guangzhou, Shenyang, and Chengdu. They were divided into six groups, each following a specific route that focused on direct access via regional international airports.

These airports provided a streamlined travel experience, connecting arriving flights directly to nearby provincial attractions. The delegates visited several key destinations, including Gyeongju, Gimhae, Daejeon, Samcheok, Jeju, and Cheonan. During their journey, they experienced the local cuisine, natural landscapes, and historical heritage sites.