LG opens Middle East's first B2B AI home experience space in Saudi Arabia
SEOUL, Sept. 14 (Yonhap) -- LG Electronics Inc., a major South Korean home appli...
LG Electronics Inc., a leading South Korean home appliance manufacturer, has inaugurated the Middle East's inaugural business-to-business (B2B) artificial intelligence (AI) home experience space in Saudi Arabia, it announced on September 14. The new B2B-focused AI home experience space is situated at LG's brand shop in Riyadh, designed to resemble a high-end residential area in the nation.
The space, complete with living room, kitchen, bedroom, and bathroom areas, is equipped with locally adapted built-in appliances. LG intends to leverage this experience space to provide integrated solutions to local B2B customers, such as real estate developers and hospitality companies. The smart home market in Saudi Arabia is poised for substantial growth, with the Saudi smart home market projected to expand to approximately $8.7 billion by 2030, up from around $2 billion in 2024, according to market research firm Grand View Research.
LG intends to utilize the new experience space as a regional showroom for its B2B operations in the Middle East and Africa, with the goal of broadening its customer reach to other prominent Saudi cities.
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