Korea uses fantasy video game to drive real-world tourism
In an era where global travelers often scout their next vacation destination through digital screens rather than traditional guidebooks, Korea’s tourism authority is making an unorthodox move into the world of high-end video games. The Korea Tourism Organization (KTO) on Monday announced a partnership with NEXON Games, one of the nation’s premier game developers. Under the partnership, the state…
In a novel strategy to boost real-world tourism, Korea's tourism authority is venturing into the realm of high-end video games. The Korea Tourism Organization (KTO) has teamed up with NEXON Games, a leading game developer in the country. This collaboration will see the KTO open its extensive, high-definition digital archive, which consists of around 71,000 expert-reviewed photographs and videos, to assist game developers in crafting authentic virtual representations of Korea.
This move comes as the line between digital entertainment and global travel continues to blur. Contemporary video games boast vast, photorealistic landscapes that captivate millions of players worldwide. Realizing this potential, Korean officials are utilizing state-curated visual content to ensure that when international gamers explore virtual depictions of Joseon Dynasty-era Korea, they are interacting with precise and accurate representations of the nation's natural beauty, historic architecture, and cultural landmarks.
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- Korea uses fantasy video game to drive real-world tourism koreatimes.co.kr
