Korea uses fantasy video game to drive real-world tourism
In an era where global travelers often scout their next vacation destination through digital screens rather than traditional guidebooks, Korea’s tourism authority is making an unorthodox move into the world of high-end video games. The Korea Tourism Organization (KTO) on Monday announced a partnership with NEXON Games, one of the nation’s premier game developers. Under the partnership, the state…
The Korea Tourism Organization (KTO) is venturing into the realm of high-end video games to boost real-world tourism in the country. This innovative approach comes in an age where digital screens are often the go-to resource for potential global travelers deciding on their next vacation destination.
On Monday, the KTO announced a collaboration with NEXON Games, one of Korea's top game developers. This partnership will see the KTO make its extensive, high-definition digital archive available to the developers. The archive contains approximately 71,000 expertly vetted photos and video assets that showcase the beauty and charm of Korea.
The timing of this move aligns with the increasing intersection between digital entertainment and global travel. Modern video games are known for their sprawling, photorealistic environments that attract millions of international players into immersive digital worlds. By leveraging these digital landscapes, Korean officials aim to ensure that when global gamers explore virtual representations of Joseon Dynasty-era Korea, they are interacting with accurate depictions of the nation's natural beauty and historic architecture.
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- Korea uses fantasy video game to drive real-world tourism koreatimes.co.kr
