I'm the CMO of Indeed. Companies are looking to hire a new kind of marketer
Indeed CMO James Whitemore says that while marketing job postings are down, it's the function itself that is evolving, Companies need versatile, business-literate marketers in an AI-driven world.
James Whitemore, Indeed's chief marketing officer, discusses the evolving role of marketers in today's business landscape. According to research by Indeed's Hiring Lab, marketing job postings have dropped 25% below pre-pandemic levels, indicating a shift in the type of marketers companies need. The author emphasizes that modern marketers must possess data savvy, business literacy, and curiosity to drive growth.
These skills are essential as customers engage with brands across more channels, competition intensifies, and AI reshapes marketing processes. Leaders in marketing should no longer view their role as a collection of best practices, but rather as a science, fostering a culture of creative experimentation.
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