Government invites private sector to invest in opportunities around AFCON 2027
The government has urged the corporate sector to strategically invest in multiple commercial opportunities around the Pamoja AFCON 2027 as part of establishing a firm foundation for a progressive sports ecosystem whose benefits will go beyond the tournament. The Principal Secretary (PS) in the State Department for Sports Elijah Mwangi termed AFCON 2027 that is [...] The post Government invites…
The Kenyan government is urging the corporate sector to invest in various commercial opportunities surrounding the Pamoja AFCON 2027, which is being co-hosted by Kenya, Uganda, and Tanzania. Speaking at the opening of the AFCON Kenya-Tanzania-Uganda Commercial Roadshow, Principal Secretary Elijah Mwangi emphasized that this continental football event represents a once-in-a-generation chance for private sector stakeholders to reap significant benefits.
He highlighted potential advantages in the transport sector, including facilitating cross-border movement of goods and services, expanding banking and financial services beyond Kenya's borders, and enhancing brand awareness for companies dealing in merchandise. Mwangi encouraged businesses to go beyond traditional sponsorship and develop products and services that will extend beyond the AFCON event.
The event, attended by top Confederation of African Football (CAF) commercial experts, comes as the government works to establish a robust sports ecosystem around the tournament. Data from CAF indicates that the 2025 AFCON in Morocco generated over 2 billion dollars in revenue through ticketing, merchandise sales, sponsorships, and broadcast deals, with a record attendance of 1.5 million fans and more than 3 million visitors attending related activities.
The government aims to capitalize on these figures by creating a strong economic foundation that endures beyond AFCON 2027. The Sports Act also provides tax rebates for companies that invest in sports development. The Pamoja AFCON 2027 is also expected to showcase Kenya's ability to host global events and tournaments, with ongoing construction of world-class stadia, efficient transport systems, and top-tier hospitality facilities.
CAF Commercial Director Hassan El Kamah noted that the joint hosting of AFCON 2027 offers Kenyan companies investment opportunities in new markets across Africa and beyond, predicting that the 2027 football extravaganza will be bigger than previous editions.
Written by urgent.news from KahawaTungu's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
