Delhi High Court Dismisses Vimal Elaichi Makers' Plea Over FDA Notices To Brand Ambassadors
New Delhi, Sep 14: The Delhi High Court on Monday dismissed a plea filed by the makers of Vimal Elaichi seeking to quash show-cause notices issued to its brand ambassadors – Shah Rukh Khan, Ajay Devgn and Tiger Shroff – by the Maharashtra FDA for alleged misrepresentation of the product in their advertisements. Justice Swarana Kanta Sharma held the petition to be non-maintainable for want of…
Delhi High Court dismisses Vimal Elaichi makers' plea over FDA notices to brand ambassadors. The petition was dismissed for lack of jurisdiction, as courts in Maharashtra are better suited to handle the case. The petitioners, PB Agro LLP, claimed to be complying with laws while promoting the cardamom product through popular actors. Maharashtra FDA had issued notices to the actors, demanding documentation proving the product's difference from banned pan masala, and a halt to the promotional campaign.
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