Brands v country - Kerr ramps up kit battle after latest victory

Josh Kerr, Great Britain's inaugural Ultimate Champion, showcased his support for personal sponsors over national teams in a bold move following his 1500m victory in Budapest. The 28-year-old draped a Union Jack around him during the ceremony but obscured the Nike logo on his kit by tying his Brooks branded spikes over his shoulder.

Kerr, a three-time Olympian and World Champion, made it clear that while he loves representing his country, athletes aren't making money from national team victories. He proposed that athletes could benefit financially by representing their own brands over national teams. The Ultimate Championship, a new biennial event focused on big names, brings in a $10m (£7.4m) prize pot.

Athletes earn $150,000 (£111,111) for winning, but Kerr emphasized the financial disparity between athletes and national team athletes. The use of national kit at the Ultimate Championship benefits viewers, but Kerr's comments highlight the financial gap between the two groups.