Ukraine bets on Philippines ube, other exports

In the war-torn nation of Ukraine, commerce remains a priority for the Ukrainian people, according to Ambassador Yuliia Oleksandrivna Fediv. Despite the daily air-raid sirens, life continues as usual for Ukrainians, with business operations remaining active. Fediv emphasized that sustaining the fight for Ukraine's independence and territorial integrity requires economic support, including increasing exports.

As such, Ukraine is strengthening trade ties with various countries, including the Philippines. The ambassador highlighted the potential for Philippine businesses to penetrate the Ukrainian market, particularly through the popular purple yam known as ube. While ube imports from the Philippines are not yet established, Ukraine sees this as an opportunity.

The two nations are currently finalizing agreements to promote agriculture, trade, investment, and technical cooperation. Philippine business groups have signed memorandums of understanding with their Ukrainian counterparts, and the Philippine Chamber of Commerce and Industry has taken steps to create more opportunities for Filipino companies.

Ukrainian businesses are also exploring new markets, including Southeast Asia, with a particular interest in Philippine products like dried mangoes, banana chips, dried fruits, and canned goods. Filipino cuisine, while not as popular as Thai, Vietnamese, or Indonesian food in Ukraine, still has room to grow. Ukrainian pharmaceutical companies are also exploring the Philippine market, along with businesses in fintech, health technology, and agricultural technology.

The Ukrainian Embassy has been facilitating business delegations to Manila, with two such visits occurring this year focused on the meat industry and agriculture. As Ukraine continues to navigate the challenges of war, the focus on keeping commerce alive remains a vital aspect of the country's survival and recovery.