Haufe Group: „Wer wartet, verliert Spielraum“: Warum der Mittelstand jetzt in Start-ups investieren sollte
Die Haufe Group aus Freiburg investiert strategisch in Start-ups und rät dem Mittelstand, aktiv zu werden. Warum die alte Kaufmannsmentalität im Umgang mit Gründern von Vorteil sein kann.
The Haufe Group, a Freiburg-based company that has transitioned from a print-focused publisher to a digital service provider, is thriving while other media companies are shrinking. Their CEO, Birte Hackenjos, sees artificial intelligence (AI) not as a threat but as an opportunity, having invested in generative AI for the past three and a half years.
The company's venture arm is now investing in young startups, urging the German middle class to follow suit. Hackenjos emphasizes that ChatGPT cannot replace curated professional content, as it often hallucinates and lacks the legal expertise of Haufe's content creators. While AI may make some aspects of services like accounting and compliance accessible, Haufe Group maintains that these areas require professional oversight to avoid significant risks.
The company is confident in its future, projecting a continued growth trajectory with products that will integrate AI more deeply while maintaining the unique value of its premium content.
Brief written by urgent.news from Handelsblatt's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
