Haufe Group: "Those who wait lose room for maneuver": Why medium-sized businesses should invest in start-ups now
The Haufe Group from Freiburg strategically invests in start-ups and advises medium-sized businesses to be active. Why the old merchant mentality can be beneficial when dealing with founders.
Birte Hackenjos, CEO of the Haufe Group, a digital services provider from Freiburg, sees artificial intelligence as an opportunity, not a threat. The company has been using generative AI for three and a half years and invests in young companies through its venture arm. Hackenjos emphasizes that the company's curated content, written by experts and reviewed by lawyers, cannot be replaced by AI models like ChatGPT.
The Haufe Group has grown by 7% in the past business year, despite a declining media market, by continuously adapting to customer needs and technological changes.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
