From Reddit inspiration to a pink KL takeover: Clinique puts skincare fans at the heart of its Moisture Surge world

KUALA LUMPUR, Sept 13 — The pink Moisture Surge moisturiser, a beloved product among skincare enthusiasts, is now the star of Clinique's global campaign that draws inspiration from passionate Reddit discussions. The campaign, titled "Feels Like Moisture Surge," stars British actress Emilia Jones, who has been using the product for years.

Clinique's global brand president, Michelle Freyre, highlighted the campaign's focus on real consumer voices, staying true to the product's dermatologist-guided science while showcasing the diverse ways users describe the moisturiser's effects. Jones, a long-time Moisture Surge user, expressed her excitement about representing the brand she has trusted for so long.

In Malaysia, Clinique is taking the Moisture Surge experience to the next level by transforming The Rabbit Hole in Kuala Lumpur into a pink-hued hydration destination from Sept 9 to Nov 9. The unique pink takeover showcases the brand's latest skincare routine, the "Glow Chain Effect," which combines the Moisture Surge Active Glow Serum and the 100H Auto-Replenishing Hydrator.

The Active Glow Serum, containing lactic acid, hyaluronic acid, and Vitamin C, works with the 100H Hydrator to provide powerful exfoliation, hydration, and brightening benefits. In-vitro testing revealed that the moisturiser penetrates skin 2.1 times better when applied after the Active Glow Serum. Visitors to the transformed store can engage with product experiences, Instagram-worthy installations, and a limited-time menu inspired by the Moisture Surge campaign.