What you need to know about Malaysia’s first I’m donut? at The Exchange TRX which opens today

KUALA LUMPUR, Sept 12 — Malaysia's doughnut scene has found its newest icon with the arrival of Japan's renowned I’m donut? at The Exchange TRX. Anticipation builds as eager customers line up outside the spacious 2,000-square-foot store on Market Lane, anticipating the chance to indulge in the store's extensive menu of over 30 unique sweet and savory nama donuts. Prices for these mouth-watering treats range from RM4.60 to RM12, ensuring their accessibility to all Malaysians.

Chef Ryouta Hirako, the mastermind behind I’m donut?, brings his innovative approach to the realm of baking. Hirako initially dabbled in Italian cuisine before discovering his true passion in the world of doughnuts. His journey led him to create the iconic nama donut, which he discovered by accident while working with brioche dough at his previous bakery.

Upon opening its doors in Tokyo in 2022, I’m donut? gained widespread popularity due to its distinctive texture and creative fillings. The chain quickly expanded across Japan and to international cities like New York, Seoul, and Taipei, making its much-anticipated debut in Malaysia.

The unique flavor profiles of I’m donut? Malaysia-exclusive donuts, such as the Cham-inspired by a coffee-tea blend, and the Pandan Coconut Cream featuring toasted coconut, bring a taste of Malaysia to the iconic donut. Hirako's favorite donuts include the Pandan White Bean and Pandan Coconut Cream.

Beyond the donuts, I’m donut? offers an array of matcha drinks, hojicha lattes, and juices, further enticing customers. The store's open kitchen, visible through orange glass, showcases the hard work and dedication of the staff as they prepare the delectable donuts, guaranteeing a delightful experience for all visitors.