Save up to $1,200 on Apple's iPhone 18 Pro & iPhone 18 Pro Max

Wireless providers are offering significant incentives to attract customers to pre-order the new Apple iPhone 18 Pro and iPhone 18 Pro Max. These promotions aim to entice consumers with substantial bill credits, up to a maximum of $1,200, depending on the carrier and the trade-in value of existing devices.

T-Mobile is at the forefront of this competition, providing an aggressive deal of up to $1,200 off an iPhone 18 Pro when customers trade in their existing phones, regardless of condition, through an Experience Beyond plan. The company also offers the Equipment Installment Plan (EIP) Flex 36, allowing new iPhone purchases, including taxes and fees, to be financed over 36 months, potentially resulting in a $0 due at checkout for qualifying customers.

AT&T is another major player in this race, matching T-Mobile's offer with up to $1,200 in bill credits for new and existing customers who trade in an iPhone 14 or newer in any condition. However, the iPhone 16e is excluded from this promotion, and an installment plan on AT&T's Premium 2.0 plan is mandatory. Additionally, AT&T accepts select Android smartphones, such as Google models, valued at $180 or more, but customers should review the full terms and conditions on their website.

Verizon is also joining the fray with a promo offering up to $1,200 in bill credits over 36 months when customers trade in an eligible device, such as an iPhone 18 Pro or Pro Max, and add a new line. The trade-in smartphone must be from Apple, Google, Motorola, or Samsung and have been active on an account for at least 60 days. Trade-in terms apply, and if customers prefer cash for their existing devices, BuyBack World is offering competitive trade-in values, with a 10% bonus (up to $40) available using the promo code INSIDER10.