Cansei de ensinar o Claude Code a fazer tarefas de marketing

In recent discussions about the capabilities of AI language models like Claude Code, a growing concern has emerged: the time spent teaching the AI to perform various tasks before it can actually execute them effectively. When it comes to tasks the user is already proficient in, this method works well. They know what information to share, which questions to ask, and which steps to follow, allowing them to evaluate the final outcome.

However, the user encountered a limitation when trying to delegate tasks to Claude Code that they are not familiar with themselves. For instance, if they lack understanding in Conversion Rate Optimization (CRO), they may not know how to guide Claude Code in terms of the necessary questions to ask, data analysis, the process to follow, mistakes to avoid, or even how to assess the quality of the response. It is in this area where AI skills become particularly valuable.

Upon exploring AI skills, the user discovered a promising solution: delegating complex marketing tasks to Claude Code without first learning those disciplines. Instead of needing to learn CRO, SEO, or copywriting to effectively direct Claude Code, they can add a skill containing the processes, criteria, and knowledge of someone who already excels in that area.

For example, a copywriting skill can guide Claude Code on what to analyze before writing, an SEO skill can outline steps, criteria, and analysis points, and a CRO skill can help the agent evaluate a page with a more structured approach before suggesting changes. This way, the user continues to utilize Claude Code, while adding a specialized skill tailored to each task.

The user tested the Marketing Skills library, an open-source collection of skills focused on marketing tasks with AI agents. What impressed the user the most was not simply an expanded library of prompts, but the ability to take a task they are not proficient in and provide Claude Code with a structured work process developed from specialized knowledge.

The user's primary goal in testing this approach is to execute marketing tasks more methodically and with higher quality, even without a deep understanding of that discipline. They are currently exploring the skills and trying to understand which tasks benefit the most from this method. Consequently, the user is curious about whether others are already using similar skills with Claude Code and, most importantly, which marketing task they would want to execute more effectively without first becoming an expert in it.