Arabian Travel Market at 33: From Dubai attractions to the global tourism trends that shaped travel

Dubai is preparing for the 33rd Arabian Travel Market (ATM) in 2026, with optimism surrounding a resurgence in tourism. The city saw 19.6 million international visitors in 2025, with a peak of around 2 million in December alone. ATM's return is expected to capitalize on Dubai's long-term tourism strategy, its robust global connectivity, and its strong public-private partnerships.

ATM, which began in 1994 with 52 nations, 300 exhibitors, and 7,000 trade visitors, has grown exponentially. Now, it facilitates $2.5 billion in industry deals and draws thousands of exhibitors and travel trade visitors from around the world through live and virtual events.

Sheikh Mohammed bin Rashid Al Maktoum, then Crown Prince of Dubai and UAE Minister of Defence, inaugurated the first ATM exhibition at Dubai World Trade Centre in 1994. Over the years, the event has continued to expand, reflecting Dubai's growing role in global tourism.

Throughout the years, ATM has showcased various aspects of the travel industry, from cutting-edge technology and sustainable travel solutions to virtual reality and digital platforms. In 2019, over 2,500 exhibiting companies and 40,000 industry professionals participated in the 26th edition of ATM, with 65 national pavilions and 100 new exhibitors making their debut.

The travel industry's resilience was evident in 2022, when in-person gatherings resumed. In 2023, ATM facilitated a record-breaking $2.5 billion in industry deals, underscoring its continued significance in the global travel trade. As Dubai continues to recover, the city's visitor boom clears the way for the expansion of Dubai World Trade Centre, where ATM is set to take place in September 2026.