Mediheal golfers swing with confidence, appreciation

In the second installment of a series of interviews and features on L&P Cosmetic, the makers of the widely acclaimed facial sheet mask brand Mediheal, the focus turns to a 33-year-old golfer on the Korea Ladies Professional Golf Association (KLPGA) Tour. ED Bae So-hyun, who sponsors a Mediheal golf tournament, opened up about her experiences with the company.

The meeting took place in a casual setting, a dinner with Kwon Oh-sub, the chairman of L&P Cosmetic. Bae was not in the best of spirits before the dinner. She had just missed the cut at the U.S. Women’s Open in Wisconsin earlier that year after shooting a score of 7 over par. Despite winning three titles in 2024, the highest number of victories for any KLPGA player that year, Bae was determined to secure another win. However, to date, she had not achieved that fourth triumph.

Bae's recent setbacks, including her cutoff in the United States and the ongoing lack of victories, led to a deeper emotional low. Rather than criticizing her performance or suggesting the end of her sponsorship, Kwon took a different approach. He offered a different perspective. "He didn't tell me I had to win," Bae recounted. "He simply told me to enjoy the process."