Camera manufacturer: How Leica continually reinvents itself
Leica has a loyal fan base and yet once faced bankruptcy. How majority owner Andreas Kaufmann continually reinvents the brand – and what he thinks about Leica perfume.
Leica Camera AG has introduced a new production line at its Wetzlar site, where glass blanks are pressed into lens shapes using tungsten carbide moulds. The process involves heating the glass to 700 degrees under high pressure to create an aspherical shape. The first product to use this technology is the Noctilux M-35 lens, which was released in late January for around 9000 euros.
The new lens is lighter and more compact than its predecessor, without compromising on light sensitivity. Leica aims to maintain its reputation for high-quality cameras and lenses, with a focus on detail, colour accuracy, and a distinct aesthetic.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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