Half Local magazine brings fresh perspective on Seoul through 1st print issue

The inaugural print issue of Half Local magazine introduces readers to Seoul through a unique lens, offering a fresh perspective on the city's diverse communities and creative stories. Co-founded by British resident Ella Kaill and Korean photographer Harry Heo, the magazine aims to provide an insider's view of Seoul that goes beyond the popular social media trends.

Half Local's approach is rooted in the idea of being close enough to understand Korean culture, yet far enough away to view it with a fresh perspective. After completing her studies in Korean language and culture, Kaill moved to the country in 2019 and immersed herself in its customs and lifestyle. This firsthand experience forms the basis of the magazine's content, which highlights the stories and nuances that may be overlooked in the rush to capture Instagram-worthy moments.

One of the challenges highlighted by the magazine is the overwhelming nature of social media recommendations for things to do in Seoul. Visitors often encounter well-known aesthetic cafes in Seongsu-dong, where waiting times can exceed 40 minutes, or the latest Korean beauty stores that have become viral sensations on Instagram. For those who call Seoul home, these trendy spots may not fully represent the city's rich diversity and hidden gems.

By publishing its first print issue, Half Local seeks to bridge the gap between the popular online narratives and the lived experiences of Seoul residents. The magazine's stories are built around the foundation of understanding Korea at a local level, while still maintaining a broader, global perspective. Through this approach, Half Local hopes to provide readers with a more authentic and nuanced understanding of the city that goes beyond the surface-level trends.