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India's fashion and lifestyle landscape is evolving rapidly, with a mix of global and homegrown brands making their mark. At the Myntra Tech Threads 2026 conclave, the e-commerce giant honored various brands for their innovative ways of empowering customers to express themselves through fashion, beauty, and lifestyle. The event, themed 'Where Velocity Meets Voice', brought together industry leaders to explore how technology shapes consumer behavior, modern discovery, and brand scaling.

Several brands received recognition for their unique contributions. The Pant Project won the Best D2C Brand award for building strong connections with consumers through distinctive products and experiences. Comet was named Disruptor Brand of the Year for challenging convention and creating new possibilities for consumers. Powerlook was recognized as Gen Z Brand of the Year for speaking the language of younger generations and turning culture into connection.

Other notable winners include Zouk as Best Handbags Brand, Mokobara as Best Travel Gear & Accessories Brand, Palmonas as Best Jewellery Brand, and Plum as Best Personal Care Brand. In fashion, Jompers won Best Men's Ethnicwear Brand and Biba was recognized for Best Women's Ethnicwear Brand.

The fashion landscape is also evolving across everyday and contemporary categories. H&M was named Velocity Brand of the Year, Mango received Best International Brand, Lakmé was recognized as the Best Beauty Brand, and Rabanne was awarded Best Luxury Beauty Brand. Decathlon was named Best Sports Apparel Brand, and New Balance received Best Sports Footwear Brand.

The recognition extended beyond apparel, with brands like Vero Moda, USPA, Jockey, Biba, Underneath, and NEXT receiving awards for various segments of women's, men's, and kids' wear. In footwear, Hush Puppies and CAI were recognized for men's casual footwear and women's footwear, respectively, while Timex won Best Watches Brand and D’Decor was named Best Home & Living Brand.

The breadth of categories recognized at Tech Threads 2026 reflects the diverse and evolving nature of India's fashion and lifestyle ecosystem, encompassing beauty, jewellery, sports, travel, kids' wear, and home decor.