BBVA recibe una multa de 5,5 millones en Italia por enviar a un cliente publicidad no consentida
El banco dice que está analizando la resolución de la Agencia de Protección de Datos y que "se toma muy en serio los derechos de los clientes". Leer
Italian banking giant BBVA has been fined €5.5 million by the Italian Data Protection Authority for sending unwanted marketing messages to a customer via the bank's mobile app, despite the client repeatedly expressing their objection to receiving such communications. The Italian authority's investigation revealed that the issue stemmed from a technical error that prevented proper alignment between the bank's systems and the platform governing client marketing communications.
Consequently, the customer continued to receive unsolicited marketing messages for a period of seven months, between October 2025 and May 2026. Despite the client's recorded objection being stored in a system, the bank failed to ensure its effective implementation. The Italian Data Protection Authority has also mandated that BBVA adopt appropriate technical and organizational measures to facilitate clients' exercise of their rights and ensure the proper and timely management of their requests.
BBVA officials have stated that the organization takes data protection and client rights very seriously, and they are currently analyzing the Authority's resolution. As of now, the bank has no further comments to make.
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