BBVA receives a 5.5 million fine in Italy for sending unsolicited advertising to a customer
The bank says it is analyzing the Data Protection Agency's resolution and that it takes customers' rights very seriously.
Italy's Data Protection Agency has fined BBVA 5.5 million euros for sending commercial communications to a client who had expressed opposition to receiving them through the bank's mobile app and customer service. The client received unsolicited communications for seven months, from October 2025 to May 2026, due to a technical error that prevented proper alignment between BBVA's systems and the platform managing commercial communications.
The Agency states that a malfunction is not enough to exclude the bank's responsibility and that simply recording a client's opt-out is not sufficient if the organization cannot ensure its effective implementation. BBVA has been ordered to adopt technical and organizational measures to facilitate the exercise of clients' rights and ensure correct management of their requests.
The bank says it takes data protection and client rights seriously and is analyzing the Agency's resolution.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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