Amaana Oil: Sealed Value, Honest Price, No Compromise
The typical Nigerian market is made up of branded and unbranded cooking oils. For many consumers, buying oil from large containers or smaller open containers is simply part of everyday
Nigeria's market for cooking oils consists of both branded and unbranded options, with loose oil being a common choice among many consumers. These loose oils often lack traceable origins and information regarding their storage and handling, leaving consumers questioning the safety and reliability of the oil they use for their meals.
Golden Terra has addressed this issue by launching Amaana Oil, a premium refined vegetable oil blend aimed at providing Nigerian families with a sealed, hygienic, and nutritionally fortified cooking oil at a fair price.
Executive Director of TGI Group, Deepanjan Roy, explained that the launch of Amaana Oil is a deliberate step towards democratizing access to quality essential nutrition. The company recognized a gap between premium quality and the affordability of everyday households, and Amaana Oil was developed to fill this gap. Probal Bhattacharya, Chief Marketing Officer of TGI Group, emphasized that the introduction of Amaana Oil is based on the belief that consumers should not have to compromise on quality, safety, or hygiene due to seeking an honest price.
By providing sealed cooking oil, TGI Group aims to deliver sealed value at an honest price, without any compromises.
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