AI solves overtourism’s ‘concentration problem’ by helping people find hidden gems, says Klook cofounder Ethan Lin

Asia's tourist destinations, such as Kyoto and Bali, are experiencing overcrowding, causing strain for residents. Governments are attempting to control the number of visitors through methods like taxes and reduced visa stays. Ethan Lin, co-founder of Asian travel platform Klook, argued at the Fortune Leaders Forum in Macau that overtourism is a "concentration problem," not just a volume issue.

He explained that the problem arises when too many tourists flock to the same few locations within a country, preventing travelers from discovering all that a destination has to offer. AI technology could assist tourists in finding new experiences and destinations. According to a Klook survey of Gen Z and millennial travelers across Asia, 57% have utilized AI to discover new places or experiences.

A separate panel discussion with Mastercard's Chief APAC Economist, David Mann, revealed that individuals who pay for AI subscriptions are more inclined to visit lesser-known locations. Companies are also leveraging social media influencers to promote their offerings. In Japan, the Myoko Ski Resort collaborated with American snowboarder Travis Rice to highlight the resort's backcountry skiing and snowboarding opportunities.

Meanwhile, Trip.com CEO Jane Sun emphasized that travel today is driven by experiences, such as premium, purposeful, and pro-leisure activities. She noted that certain high-profile events, like concerts featuring G-Dragon, Blackpink, and Jay Chou, and NBA games, as well as Formula 1 races, often sell out quickly. Macau's integrated resorts are diversifying their attractions to reduce reliance on gaming, dining, and shopping.

SJM Resorts, for instance, hosts the Macao Open golf tournament, while City of Dreams presents "House of Dancing Water," an aquatic show featuring aerial acrobatics. These efforts aim to provide visitors with a more holistic experience. Additionally, the rise of workcations allows people to perform work-related tasks during their vacations, transforming traditional holidays into productive travel experiences.