A Porto está transformando os corretores em influenciadores (para ir além do seguro)
A Porto quer transformar seus corretores em influenciadores da própria marca. A companhia está investindo na formação de creators dentro de sua base de corretores para ampliar sua divulgação no País. Com mais de 44 mil corretores, a Porto lançou o projeto Porto Academia para treiná-los como usar as plataformas digitais e, ao mesmo tempo, […] The post A Porto está transformando os corretores em…
Porto, a Brazilian insurance company, is transforming its brokers into influencers to expand its reach beyond just selling car insurance. With over 44,000 brokers, the company launched Porto Academia to train them in using digital platforms, aiming to broaden their product portfolio and increase sales. Porto Academia focuses on teaching brokers how to leverage social media and other digital channels for promotion, which can also help reduce the company's association solely with car insurance.
The initiative is part of a broader marketing strategy that includes investments in social media spending, media buying, and attracting brokers through sport and cultural event sponsorships. Porto aims to create a unique brand of "advisors" for clients, capable of selling not only insurance but also various other products. By 2030, the company expects to have 44,000 active brokers, up from 46,000 currently.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
