YouTube Extends Streaming Lead With 14% of TV Viewership in July
The category climbed to an overall share of 49% during the month, per Nielsen The post YouTube Extends Streaming Lead With 14% of TV Viewership in July appeared first on TheWrap .
In July, YouTube maintained its lead in streaming with a record 14.2% share of TV viewership, marking a 6% increase from the previous month, according to Nielsen’s Gauge report. The streaming category's share of TV viewership rose to 49%, a 3.4% increase fueled by the last weeks of the FIFA World Cup. Broadcast and cable networks combined to hold 38.2% of TV viewership, with cable usage declining by 2% month-over-month, primarily due to a 27% drop in sports viewing.
Sports accounted for 6% of cable viewership. Overall, TV usage grew by 2.2% between June and July. The top three distributors by share were NBCUniversal (7.1%), Versant (2.1%), and YouTube (14.2%). YouTube's streaming share was boosted by the popularity of "Love Island USA" (15% increase) and the World Cup, which accounted for two of the month's top-viewed days.
Disney's streaming share increased to 8.9%, up 4% from June, driven by shows like "The Bear" and "King of the Hill." Netflix, the second-largest streamer, held the fourth spot with a 7.8% viewership share, trailing behind Fox, which experienced the largest monthly viewership growth (36%) due to World Cup coverage and increased broadcast affiliates.
Tubi, Paramount, Warner Bros. Discovery, Amazon, The Roku Channel, Scripps, Weigel Broadcasting, A+E Networks, Hallmark, and AMC Networks rounded out the remaining distribution share.
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