'Welcome to Foldables': Samsung braces for Apple's foldable iPhone challenge

Samsung is preparing for a challenge from Apple's foldable iPhone, the Duo, with a $1,999 price tag. The iPhone Duo, unveiled on Wednesday, features a passport-shaped design similar to Samsung's Galaxy Z Fold 8, marketed at a slightly lower price point. Counterpoint analyst Liz Lee predicts Apple's entry into the foldable market will significantly reshape the competitive landscape, with Samsung facing a substantial share pressure.

Despite this, Samsung boasts a strong global distribution and years of expertise in foldable technology. To counter Apple's announcement, Samsung launched a series of sarcastic posts on X, mocking the lack of innovation in Apple's new device. The Korean company has been in the foldable market since 2019, overcoming early challenges and releasing eight generations of foldable phones.

Apple is leveraging Samsung's established supply chain, including foldable screens from Samsung Display, to enter the market at a mature stage.