The Deals: Reservoir’s PopIndia Acquires Vincey Productions Catalog; A State of Trance Extends Insomniac Partnership
In other recent deals, Fono partners with indie label Dinero Nuevo, Escapism invests in U.K. event series La Discothèque and more.
Reservoir Media's India subsidiary, PopIndia, announced two significant acquisitions. First, PopIndia acquired Vincey Productions, a Chennai-based music catalog focused on South Indian children's, Tamil, and Telugu Christian and devotional music. The collection boasts over 10 million subscribers on its YouTube channels. Second, PopIndia signed a publishing agreement with Rajvir Singh, also known as 30KEY!, an Indian hip-hop producer, for his future works.
Vincent Raj, Vincey Productions' founder, expressed pride in their legacy and excitement for expanding their reach with PopIndia. Singh, who gained fame working with Punjabi artist Talwiinder and Kashmiri hip-hop artists such as SOS and Ahmer, echoed this sentiment, stating he is eager to see what lies ahead. Reservoir's Spek announced that the two deals further solidify PopIndia's commitment to diversifying India's regional music landscape, from established devotional repertoire to the next wave of creators.
Additionally, PopIndia appointed Diya Patil as operations manager, joining forces with Ray Ahmed at the helm of operations.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
