Technologieindustrie: Was John Ternus’ Debüt über Apples Zukunft verrät
Bei seinem ersten Auftritt setzt der neue Chef ausgerechnet ein sündhaft teures iPhone in Szene. Wichtiger werden Ternus’ nächste Schritte.
In a recent presentation in Cupertino, Apple's new leader John Ternus unveiled his vision for the company's future. Dressed in a grey jacket and white shirt, he quietly mingled with the audience in the Steve-Jobs-Theater. Ternus, who has been leading Apple since last week, began his debut product showcase with a statement about the future strategy.
Ternus emphasized that there is no product in the world better built to be your intelligent personal hub than the iPhone. The underlying idea is that the smartphone remains the central hub of digital life, becoming more valuable due to artificial intelligence (AI), not less. This is at the heart of the ongoing direction debate in the industry.
Competitors such as Meta or Snap see digital glasses as the future in this position. Meanwhile, OpenAI is reportedly working on a unique AI device with Jony Ive, Apple's former chief designer, though its form has yet to be determined.
Ternus, however, bets against them and strategically focuses on Apple's strengths. The new foldable iPhone duo, in his view, will play only one of many roles in this future.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
