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Swanson Had 260 Tons of Leftover Turkey. A Year Later, It Sold 10 Million TV Dinners

A massive surplus of turkey helped Swanson invent the TV dinner, but the real business lesson was recognizing—and adapting to—a rapidly changing American lifestyle.

Swanson Had 260 Tons of Leftover Turkey. A Year Later, It Sold 10 Million TV Dinners

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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