Seoul renames emergency panic buttons under unified 'Ansim' brand
Seeking to eliminate public confusion surrounding its city-funded panic-button network, the Seoul Metropolitan Government is consolidating three separately branded safety devices under a single banner: the Seoul Ansim Bell. Derived from the Korean word for "peace of mind," the Ansim network provides residents, small business owners and schoolchildren with physical emergency buttons — wearable…
Seoul Metropolitan Government is merging three distinct panic-button systems into one brand, the Seoul Ansim Bell, to reduce public confusion. The Ansim network offers emergency buttons, available as keychains or desk-mounted alarms, to residents, small business owners, and schoolchildren. However, the previous separate names and designs caused confusion about eligibility and features.
The new unified branding separates the general-use Ansim Helpme device into the Donghaeng (Companion) Ansim Bell for everyone, the Small Business Ansim Bell for business owners, and retains the Elementary device for children.
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- Seoul renames emergency panic buttons under unified 'Ansim' brand koreatimes.co.kr
