Seoul renames emergency panic buttons under unified 'Ansim' brand
Seeking to eliminate public confusion surrounding its city-funded panic-button network, the Seoul Metropolitan Government is consolidating three separately branded safety devices under a single banner: the Seoul Ansim Bell. Derived from the Korean word for "peace of mind," the Ansim network provides residents, small business owners and schoolchildren with physical emergency buttons — wearable…
Seoul is streamlining its emergency panic button system by merging three previously distinct devices under one unified brand: the Seoul Ansim Bell, derived from the Korean term for peace of mind. The Ansim network offers wearable buttons to residents, small business owners, and schoolchildren, providing instant alerts to local police and monitoring centers during emergencies.
Initially, the differing names and designs for the devices caused public confusion regarding eligibility and the level of protection offered. To address this, municipal planners have adopted a unified branding strategy. The general-use Ansim Helpme wearable device is now called the Donghaeng (Companion) Ansim Bell. A warning-light unit previously known as the Ansim Gyeonggwangdeung, designed specifically for small business owners, is now called the Small Business Ansim Bell.
Finally, a specialized device for young children, which has been known as the Elementary Ansim Bell, will retain its existing name.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Seoul renames emergency panic buttons under unified 'Ansim' brand koreatimes.co.kr
