Save The Children Hong Kong Launches Every Moment Matters

As the new school year kicks off, young minds are embarking on fresh adventures with new teachers and friends. However, this transition can also bring feelings of nervousness and uncertainty. To address this, Save the Children Hong Kong has launched the campaign "Every Moment Matters." This initiative features celebrity ambassadors Snow Suen, 6 Wing, Tracy Chu, and Karen Cheng, alongside child stars, who share their personal back-to-school experiences and advice to help children navigate the challenges of the upcoming academic year.

The campaign emphasizes that emotional distress in children can manifest in various ways, and they may not always express their struggles verbally. A simple act, like a "knock," is encouraged as a way for parents and caregivers to signal their willingness to listen and offer support. This small gesture represents respect, companionship, and a safe space for children to share their feelings.

In addition to the celebrity ambassadors, a series of videos titled "Starting the School Year Together" features everyday parents sharing practical tips on how to support children during this period of change. These tips include preparing children for new environments, helping them build a sense of security, and fostering open communication about their experiences and emotions.

By beginning conversations with what matters most to the child – whether it's how they felt during the day, new friendships formed, or their overall school experience – parents can create a supportive and understanding atmosphere that encourages children to open up about their feelings and challenges.