Primark se estrenará en el reparto a domicilio en Reino Unido

Primark, a fast fashion retailer, is set to launch home delivery services in the United Kingdom, primarily in England, Scotland, and Wales, though not in Northern Ireland. The decision comes after the parent company, AB Foods, updated its financial forecasts for the current fiscal year, which concludes on September 12th. The company has made significant strides in its digital capabilities and plans to expand its click and collect service and offer home delivery in the future.

Primark has previously focused on online ordering, providing only in-store pickup, and had previously ruled out home delivery due to logistical challenges and low prices. However, AB Foods has announced the acquisition of an automated logistics center in Sheffield, near Manchester, which will enable the company to make the leap.

While overall sales for the fiscal year are expected to remain flat, the company believes that the development and maturation of the online channel present a profitable opportunity for home delivery. Among other Spanish fashion groups present in the UK, Zara and Mango also offer home delivery, with prices varying based on the order value and delivery speed.

Primark anticipates a 2% global increase in sales for the 2026 fiscal year, but a 2.6% decline on a constant basis. In continental Europe, which includes Spain (Primark's second-largest market after the UK), the decline is expected to be 1% and 4.7%, respectively. AB Foods' CEO, George Weston, acknowledged the challenging environment but expressed confidence in the company's progress, citing a positive response to a price reduction of hundreds of products in July.

Primark is expected to be listed on the stock market by the end of 2027, allowing its fashion and food segments to trade separately. The company's stock fell 8% today and is currently valued at £13.060 million.