Novig CEO: Sydney Sweeney ‘Forces Us Into National Discourse’
Sweeney got equity in the company, and the racy ad went viral.
In July, Novig CEO Jacob Fortinsky expressed optimism about his prediction-market platform, stating it would become a prominent name in the industry. However, he did not anticipate the rapid success that would come just months later. On Wednesday, Novig unveiled a provocative new advertisement starring actress Sydney Sweeney, who is depicted nude, surrounded by various sports equipment.
The commercial quickly went viral, garnering millions of views across social media platforms. Fortinsky attributed the ad's success to Sweeney's talent for captivating audiences and being the center of attention. He revealed that Sweeney approached Novig and expressed interest in an equity partnership, becoming an equity holder in the company without disclosing the exact stake or payment.
Sweeney chose Novig for its exclusive focus on sports, as she found other platforms' market offerings uncomfortable. The ad highlights the message, "No wars. No death. No politics. Just sports," which Sweeney helped formulate. Fortinsky defended the ad's content, emphasizing that trading is intended for adults and Novig's user base requires a minimum age of 21.
More ad spots featuring Sweeney are in the works, including a "responsible trading spot." The advertisement has sparked discussions, with Sweeney herself praising the platform's transparency and efficiency. While prediction markets are competing for marketing partnerships with major sports leagues and teams, Novig has strategically focused on football for its marketing efforts.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
