Nongshim’s Shin Ramyun and aespa Hit 100 Million YouTube Views in Two Weeks

Nongshim's second global advertising campaign for Shin Ramyun, featuring global ambassador aespa, has achieved over 100 million views on YouTube within two weeks of its release. This milestone was reached twice as quickly as the first Shin Ramyun-aespa campaign from the previous year. The main video, which features aespa members saying, "Spiciness is happiness for us," showcases the four members in various everyday situations involving Shin Ramyun.

These scenes include cooking, shopping, traveling, and even participating in a quiz where aespa responds to the question, "What is another word for happiness?" with "SHIN." The campaign's success can be attributed to aespa's natural eating scenes and production elements tailored for global audiences. Viewers have praised the campaign for being engaging and inclusive, with comments such as, "This is the only campaign I watched all the way through without skipping," and "I love that you included Spanish too.

It feels like you thought about us as well." Nongshim aimed to position Shin Ramyun's spiciness not just as an intense flavor, but as an experience associated with happiness and everyday enjoyment, reinforcing the brand's slogan, "Spicy Happiness In Noodles." The rapid achievement of 100 million views following the first campaign's success indicates ongoing global interest in the brand.