Media crisis management crucial to preserve credibility, public confidence in MACC
KUALA LUMPUR: The ability to manage communications strategically and make the right decisions when faced with a media crisis is important to ensure that the credibility and public confidence in the Malaysian Anti-Corruption Commission (MACC) continues to be maintained.
KUALA LUMPUR: Accurate and strategic media management is crucial to maintain the credibility and public trust in Malaysia's Anti-Corruption Commission (MACC), according to Hisyam Mohd Yusoff, director of the MACC Strategic Communications Division (BKS). Every piece of information shared with the public must be handled with care, as errors can significantly influence public perception, said Hisyam.
In media crisis management, it's essential to ensure that communication actions are carefully carried out, based on facts, narratives, and their impact on the public's confidence and perception of the MACC. This was emphasized during the Cakna Ilmu Series 11/2026: Media Crisis Communication and Management Strategy programme held at the MACC headquarters in Putrajaya yesterday.
The programme, attended by 32 MACC officers from headquarters and state offices, aimed to share Hisyam's experience in handling media crises and his approach in evaluating issues before determining appropriate communication actions. Hisyam highlighted the importance of understanding the BKS's role in ensuring accurate and sufficient information flow before making communication decisions.
The programme included scenario-based training to help participants analyze issues, evaluate courses of action, and apply the learned communication methods. Participants also had the opportunity to ask questions and share their real-life experiences related to their duties.
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